Own Your Digital Brand: Your Science, Your Story

In today's digital age, it's not enough for scientists to focus solely on their research. Building a digital brand is now essential to sharing your work, growing your network, and amplifying your scientific voice. This talk will explore how PhD researchers and scientists can harness the power of digital spaces to craft their personal and professional brands. We'll discuss how science communication in these spaces can go beyond outreach to influence your career, open up collaborations, and showcase your expertise to the world. Drawing from personal experience and practical strategies, this session will show you how to shape your online presence and turn your science into a story that resonates.

Speaker: Dr. Pranoti Kshirsagar is a professional science communicator and the founder of The Science Talk, a platform dedicated to making science accessible and empowering scientists to share their stories while achieving their professional goals. With a PhD in materials and nanoscience and a mini-MBA in marketing, Pranoti blends scientific expertise and corporate experience. Since 2018, she has collaborated with over 200 scientists globally and now works full-time in science communication. Through podcasting, consulting, and training, she helps scientists and science-driven companies build authentic digital brands, craft compelling narratives, and amplify their impact online.