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Desired Learning Outcomes

Design Sprint Workshop

  • Human-Centered Approach: Understand the importance of a human-centered approach using the 5 steps of the Design Thinking Process.
  • User Research: Demonstrate competencies in conducting research through interviews.
  • Ideation and Concept Prototype: Design and present a solution for the defined interim problem.
  • User Testing and Way Forward: Apply Design Thinking principles with a human-centered mindset to conduct research interviews, design, and prototype a solution.

Customer Discovery Bootcamp

  • Understanding Fit Types: Gain a clear understanding of transitioning from Problem-Solution Fit (Design Thinking) to Product-Market Fit (Customer Discovery).
  • Applying the Value Proposition Canvas: Learn how to effectively use the Value Proposition Canvas with real-world examples, specifically focusing on SimpliClear and Grab.
  • Defining Customer Archetypes: Develop skills to define customer archetypes/personas for both B2C and B2B markets, using Grab Ride and Grab for Business as case studies.
  • Developing and Testing Business Ideas: Understand the process of translating value propositions into product features, creating a Minimum Viable Product (MVP), and testing business ideas through various experiments and validation techniques.
  • Using Business Model Canvas: Gain proficiency in using the Business Model Canvas for structuring business ideas, understanding experiment sequences, and making informed decisions based on the outcomes of those experiments.



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